Event Marketing Buzz: Tillamook Cheese Company scores big with the Tillaphone #ComfortCall, delivers grilled cheese to #FeastPDX attendees at 2am

Much of Portland is still recovering from Feast Portland (#FeastPDX), last weekend's festival of Oregon food and drink that has been called "the SXSW of food". As reports trickle in on which events generated the most buzz, one clear winner emerged in using FeastPDX as a marketing tool: Tillamook Cheese.

Photo via @joancirillo on Twitter.www.twitter.com/joancirillo

Photo via TripStyler on Instagram

Their PR department targeted chefs and VIP attendees, journalists and bloggers, and gifted the ultimate in swag: a charged-up phone marked "Tillaphone" that the recipient could use to call for a hot grilled cheese delivery, at any time during the festival up to 3am. Attendees using the service were told to use the hashtag #ComfortCall when mentioning the benefit over social medial channels.

And did they mention it! A quick search of the #ComfortCall hashtag shows dozens, if not hundreds of happy, satisfied tweets from influential chefs and bloggers; alluring Instagrams of gooey grilled-cheese sandwiches, and jealous tweets from people who went to bed early and missed out.

How Tillamook Cheese will measure the ROI from this clever marketing stunt, I do not know. All I know is that Sunday afternoon as I was doing my weekly shopping, I bypassed my usual brands of cheese and butter, and almost as if in a trance, put the Tillamook versions in my cart.

Feast Portland benefits two important charities: Share Our Strength and Partners for a Hunger-Free Oregon. To read more about the event, please visit the Feast Portland website.

{ The Daily Reblog } Portland Event Planners Love...Urban Picnics and Company Barbecues

The run-of-the-mill "company barbecue in the park" is falling out of favor.  Today, companies are getting creative with their picnic venues and entertainment.  They are most concerned with their employees getting out of the office and having a great experience, in addition to the barbecue or picnic.  We found an excellent article from our friends at Vibrant Table, that gives examples of just how easy it can be for companies to create these new, "urban" barbecues and picnics. Check it out here! With late summer temperatures in Portland this week hovering in the 90s, it's never too late to show your team some appreciation. Call your Portland event planner today if you're curious about putting together your own urban picnic.

"Picnic Venues with an Urban View" by Vibrant Table

Event Design Series - Day 5: Theme { Sponsored Post }

Continuing our discussion of event design (and please, make it a discussion by commenting)...

More about our Event Design Series here at Day 1, and where the questions came from

Day 5: Theme: Why does theme matter in special events?

Dozens of volunteers came together for this SE Portland gala and auction and raised over $75,000 for the school foundation. The theme was "Put A Bird On It".

I think theme matters because I want guests to be comfortable, and it's hard to be comfortable if you don't understand your environment. I don't want a guest to receive an invitation that sets one type of expectation, register on a website with yet another theme or design, and then arrive at the event where the room is one formality level, but the food service is a different style, and so on. An organized, cohesive theme makes people feel comfortable and immerses them more completely in the experience you're trying to give them.

A theme helps us organize the environment and the experiences surrounding the event.


Do you have to have a theme? If by theme, you mean  "Circus", "Casino Night", or "Denim and Diamonds", I think the answer is no. Certainly these highly defined party themes can work, depending on your event, but I don't think they are necessary. One trend I enjoy is the use of one-word themes that, while allowing the planner to style the event, are open for interpretation -- for example, "Revolution" , "Ignite" or "Transcend". It also depends on your group. One successful theme we did recently was for a SE Portland school auction. Portlandia is still a party theme touchstone, and this group decided on "Put a Bird On It" for their theme. You can imagine that this had endless applications.

Have you used a theme to pull an event together recently? How did it go? Please feel free to share in the comments. Don't forget to tweet, +1, or share on Facebook if you found this interesting and helpful.

Today's Portland Event Planner blog post is sponsored by the LA Shop, offering many trade show and expo items at discounted prices.

Get 10% Off sitewide when you shop at TheLAShop.com. Valid until December 2013.

Get published in Oregon Bride magazine!

*** Just wanted to pass on some great info in the industry regarding submissions to Oregon Bride magazine, as received in this email from their editorial staff.  This is a wonderful publication and I'm sure many of you have weddings that meet the criteria. Good Luck! ***

CURRENT DEADLINE:
September 1, 2013 for our Spring/Summer 2014 issue.

WEDDING DATES IN THIS ISSUE:
We are looking for Oregon weddings that occurred between March 15, 2013  and September 1, 2013.

WHAT WE'RE LOOKING FOR:
Every issue showcases fabulous, creative, and quintessentially Northwest weddings that celebrate the beauty of Oregon and those who call it home.

We're interested in couples who a have a great story about their engagement, courtship, wedding, reception and/or honeymoon; have a distinct style, everything from DIY to glamorous gala affairs; and we're always looking for and inspired by diversity.

Your submission must be exclusive to Oregon Bride.

HOW TO SUBMIT:
Email a link to a small photo gallery of the wedding. (No more than 50 photos, please!) We'll also need the following information:

First & last names of the bride and groom with their contact information
Date of the wedding
Ceremony and reception location
Vendor list (does not need to be complete)
Short description of the wedding, the couple, or any details you want to share

For more information on how to submit, see Oregon Bride's website or email ... at alisa.welch (at) tigeroak (dot) com.

Event Design Series: Day 4 - Budget

Continuing our discussion of event design (and please, make it a discussion by commenting)...

More about our Event Design Series here at Day 1, and where the questions came from

Day 4: Budget: What tips do you have for a client that has a very small budget but wants a big impact?

Inexpensive table centerpiece of glitter paper, shadowbox frame, and candles
Materials available at most craft stores for around $15USD. Design concept by EJP Events.

I will try not to write a novel here, although it's very tempting. Budget is always a concern, even for so-called "big budget" events - no one wants waste or to go over. Here are a few thoughts:

1. Manage your and your guests' expectations. Remember that your target budget needs to reflect real life. For example, whatever your target event budget is, take about half of that for food and drinks and set your style/formality level from there. So a $30/per person event has a roughly $15/per person meal (including drinks and service!), so keep it casual!

2. Focus your efforts. If there's no budget for an item like decor or party favors, remove it from the program rather than trying to do it halfway. If you design what you do have carefully, attendees often won't notice what you didn't include.

2. Cut your guest list. The number one element that affects the budget is the scale. Each additional guest means an additional chair, spot a table, place setting, invitation, print suite, meal or food, drinks, and rental items. Also - carefully manage your invitations and RSVPs so you don't purchase for guests who don't show up. You will get fewer guests than you expect more often than not.

3. If you are doing any event functions in-house or DIY in order to save money, start early. There's nothing more morale-killing at an organization than giving a job like registration/nametags, decor, or setup to your employees (or, in the case of a wedding/social event, to your relatives and friends) and leaving things until the last minute. Your hoped-for "big impact" will wither and die as people sense the stress of your DIY staff or volunteers.

4. Choose a venue wisely. For example, if there's no budget for decor, avoid sites with little built-in appeal that cry out for flowers or lighting. And if a speaker is an important component of the event, look for a venue with a great sound system included in the rental (and test it!).

5. Support "lean" events with customer service. If you are having to cut back on food or decor, chances are these are less noticeable if your guests are treated well and with personal service from the time they register to the time the exit the event.

Have a tip on event budgets you'd like to share? Please leave a comment below!

Trying out Postable - online mailing list organizer

Social media is so great. If you follow me on any of the services I use, you know that I'm a lover. I also love the ease of use that goes with connecting over email, FaceTime, and texting...all the wonderful technologies we have.

However. HOWEVER. I miss the fun of getting letters, of finding a gorgeous envelope peeking out from amid the magazines and business mail. I know - we have to conserve resources. And postal mail should be saved for special occasions. Still, I've resolved in 2013 to be more personal in my communications, because I realize that is what speaks to me as a user of social media, as a consumer, and as a person. Part of that will be to send more letters.

Strangely enough, it's hard to keep track of everyone's address. I remember having a black leather address book, with tiny alphabet tabs down the side, edged in gold. Those days are gone. Excel isn't really cutting it for me, not with the multiple groups and interests I have as an event planner. So I'm trying out Postable, and I would love for you to connect with me there. Who knows - perhaps you'll get something fun in the mail from me soon.

Oh, a bonus - Postable is also great for your bride and groom clients to collect addresses in order to send wedding invitations. I imagine it could also be opened on a tablet like iPad and used at an event to facilitate signups or registrations. Enjoy!

Event Design Series, Day 3: Sustainability

Continuing our discussion of event design (and please, make it a discussion by commenting)...

More about our Event Design Series here at Day 1, and where the questions came from

A low-landfill sustainable event coordinated by Portland event planning company EJP Events. This 2,000-attendee company picnic was planned so that all dishware was compostable and only recyclable drink containers were used. The small trash bag at the front left shows the entirety of landfill trash generated by the event. Photo: EJP Events

Day 3: Sustainability: Special events can be wasteful. What steps can planners take to make sure they are producing a sustainable event? And how can you use alternative materials in your design work?

I think you have to look at the event's purpose and make sure you can align it with sustainability before you proceed. If you want to be known for sustainable events, yet promote events like Black Friday, you're getting off on the wrong foot.

That out of the way, then you should take the event apart critique each element for the following: 1. Is this element creating waste -- and can this waste be diverted or recycled? 2. Is this element using resources in an ethical way? (Ethical labor, ethical apportionment of food, water, energy)

Also, looking at the event as a whole: 3. What is the environmental legacy of the event? 4. What is the moral and ethical legacy of the event?

Alternative materials are everywhere. The last ISES Art of the Party event showed some great examples. I saw everything from Home Depot yard cloth used as table covering (which could be used in gardens after the event) to upcycled books (that would have been recycled anyway) being used as design materials. Catering is part of event design. Much has been covered regarding local and sustainable food sources. Lighting is part of event design. We have wonderful, low wattage light treatments available to us now. Look at every aspect you possibly can.

Event materials that are sustainable 1) do not draw heavily on, or entirely avoid, virgin resources such as cut trees or mined metals; 2) divert waste from landfills; 3) or can be reused, thus staying out of landfills; and 4) do not promote toxic chemical buildup through their use (e.g. batteries going in the trash)

You have a responsibility as a planner and a designer to explore alternative, sustainable sources first when creating your designs.