Event Design Series: Day 2 - Trends

Continuing our discussion of event design (and please, make it a discussion by commenting)...


More about our Event Design Series here at Day 1, and where the questions came from

Day 2: Trends: What are some new trends in event design and how can an event planner keep current? What new color combinations are requested by clients? What are the most popular themes for parties, galas, and corporate events? What themes are overused?

New Trends (2012-2013): The idea of un-themes is big. "Unconferences" with informal agenda-setting sessions and crowdplanning such as WordCamp are influencing the way even traditional corporate and sales events are being planned.  Rapid-fire presentation events such as Pecha-Kucha nights, Ignite, TED and TEDx talks; and storytelling events such The Moth, Backfence, and Portland Storytelling Theater have become wildly popular.

Photo by Kirby Urner via Flickr

These events' success show that in either a corporate or social setting, attendees want to create the agenda, tell their own story, or have an upfront, personal connection to others' stories. I'm seeing this reflected in the continued use of performance in special events, whether it's having dancers from the bride's culture during a wedding; or using a speaker with an incredible story to uplift and motivate a corporate event audience.

Photo: Craig Strong.

How can I stay current on trends? I think it's more important for event planners to be creators of new designs, not necessarily followers of trends. At the same time "there is nothing new under the sun" - or is there? I love pop culture from every corner of the globe, and that keeps me on my toes. Online resources are always popping up with something fresh and inspiring all the time. Just a year ago, nobody was using Pinterest, now it's everywhere. Tumblr seems to be under the radar for mainstream use, but is widely used by fashion brands and designers. Anyone can easily create a Tumblr blog (a mini-blogging platform) to follow and curate their own favorite content from around the web in a mini-blog format. I have several Tumblrs and my main one for event and design inspiration is here. Travel is the best for seeing firsthand what is hot in other places, and then you can bring that back to your home base and reinterpret it.

New color combinations: Fashion and retail are always pushing color in new directions, and of course there are always the color gods at Pantone. The good old-fashioned color wheel never hurt anyone. Right now I'm really loving multicolored event palettes. Take a look at online storefront Hello Holiday to see what I mean. Multicolor doesn't have to mean garish or childish. You can have smaller swaths of multicolor paired up with a neutral like grey to keep the look balanced.

Photo by Aubrey Trinnaman for Anthology Magazine

Popular and most overused themes? The panel found straight-up "time era" themes to be the most overused. A Fifties sock-hop for example, feels dated right now, not retro in a fun way. But if you want to do an era event, change it up by focusing on something a very narrow topic from that time - maybe one celebrity - and go from there. Call me crazy, but when I think of the 50s I think of Che Guevara. Or  Marilyn Monroe. Social events are still using vintage and shabby-chic looks; bold and preppy graphics and stripes are still big.


Hope you've found "Day 2" of our Event Design Series helpful. For background on this series, go here. As always, I appreciate your comments!

A look back at The Photo Playdate

Back in January '08, I attended the Oregon Association of Bridal Consultants' retreat for Consultants. It was a great, intimate get-together for about 20 of Portland's leading event and wedding coordinators, and I enjoyed hanging out with the likes of Cherie Ronning of Uncommon Invites, Molli Barss of Soiree, Colette Livermore of Simply Elegant Events, Alesia Zorn of Alesia Zorn Calligraphy, Andrea Hoyt of August Veils, and many more!

What was so great about the event is that we rented out a house in NE Portland and had two in-depth days of training, discussing, and cross-pollination of ideas. Rarely do we as consultants get to work together, and certainly outside the industry there's a perception that we are all "competitors". Nothing could have been further from our minds as we shared ideas and sat around the table or the floor, eating and drinking and also making paper flowers for the February ABC luncheon.

So what does this have to do with The Photo Playdate? Well, it hit me as I looked around the room and realized so many of us have children (quite a few of us with tots under 5), and a theme kept recurring in the conversation about "me time" -- as in, not enough of it. Also, not enough time to do all those lovely, crafty things that we are doing for our clients, like make greeting cards, and take photos of our families and ourselves.

I resolved that day to create an event for myself, for all of us at the retreat, and any other area event planners and professionals who felt like they were in the same boat: The Photo Playdate. It had several objectives: to create a day for much-needed me-time; to bring event planners together with photographers that they might not know; and to provide an opportunity for planners to have family portraits or headshots taken just in time for the holidays and the new year.

I was amazed at the response to the event and all the positive feedback I received when I went around with the idea. A brand-new hotel, The Nines, immediately jumped on board (Thanks Morgan!) and provided the facility. In no time at all we had photographers, makeup artists, hair stylists, a Japanese foot spa, and even a childcare provider to provide a kids' play area.

The event was held on November 16 and was a great success. I've posted some of the gorgeous family photos and headshots at my other, bride-targeted blog and you can view that post here.

Big thank yous to everyone who participated, starting with the photographers:
Impression Arts
Evrim Icoz
Valls Photographic
Jasmine Photography

As well as the sponsors who provided the pampering and family-friendly fun!:
Event Cosmetics
Creative Childcare Solutions
Ashiyu Foot Spas

We will definitely be holding this event again in 2009. Please contact me if you'd like to be a part.