|Photo via @joancirillo on Twitter.www.twitter.com/joancirillo|
|Photo via TripStyler on Instagram|
And did they mention it! A quick search of the #ComfortCall hashtag shows dozens, if not hundreds of happy, satisfied tweets from influential chefs and bloggers; alluring Instagrams of gooey grilled-cheese sandwiches, and jealous tweets from people who went to bed early and missed out.
How Tillamook Cheese will measure the ROI from this clever marketing stunt, I do not know. All I know is that Sunday afternoon as I was doing my weekly shopping, I bypassed my usual brands of cheese and butter, and almost as if in a trance, put the Tillamook versions in my cart.
Feast Portland benefits two important charities: Share Our Strength and Partners for a Hunger-Free Oregon. To read more about the event, please visit the Feast Portland website.